Thursday, July 2, 2009

Social Research

Social Research refers to research conducted by social scientists (primarily within sociology and social psychology), but also within other disciplines such as social policy, human geography, political science, social anthropology and education.

Sociologists and other social scientists study diverse things: from census data on hundreds of thousands of human beings, through the in-depth analysis of the life of a single important person to monitoring what is happening on a street today – or what happening a few hundred years ago.

Common tools of quantitative researchers include surveys, questionnaires, and secondary analysis of statistical data that has been gathered for other purposes (for example, censuses or the results of social attitudes surveys). Commonly used qualitative methods include focus, groups, participant observation, and other techniques.